housinganalytics.org

Missouri · Place GEOID 2979882

Willard city

ACS 5-year 2024 estimates · population 6,488 · 2,180 housing units

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Median household income
$84,600
State $72,143
Median home value
$212,900
State $232,120
Median gross rent
$984
State $1,040
Homeownership rate
70.2%
State 68.1%
Renter cost-burden rate
27.3%
≥30% of income
Owner cost-burden rate
18.2%
≥30% of income
Homeowner vacancy
0.0%
Of owner-occupied + for-sale units
Rental vacancy
0.0%
Of renter-occupied + for-rent units
Overall vacancy
0.0%
All housing units
Price-to-income ratio
2.52
Affordable: 2.0–3.0

Section 1

Community Profile

Population, demographics, household composition, and income.

Community Data Summary

Willard cityMissouri
Population 6,488 6,191,814
Population density (per sq. mi.) 1,072.75 —
Median household income $84,600 $72,143
HUD Area Median Income (4-person, 100%) — —
Households 2,180 —
Average household size 2.95 people —
Owner-occupied 70.2% 68.1%
Renter-occupied 29.8% 31.9%
Race 92.4% White · 0.1% Black 0.0% White · 0.0% Black
Source: ACS 5-year 2024 (Tables DP05, S1101, DP04, S1901) and Census Gazetteer (land area); HUD FY2026 Income Limits.

Racial composition

Willard city compared with Missouri.
Source: ACS 5-year 2024, Table DP05.

Educational attainment (population 25+)

33.1% hold a bachelor's degree or higher (state: 32.4%).
Source: ACS 5-year 2024, Table S1501.

Median Household Income by Tenure

Owner-occupied vs. renter-occupied household income, county and state.
Source: ACS 5-year 2024, Table B25119.

Median Household Income by Age of Householder

Median household income by age group of householder.
Source: ACS 5-year 2024, Table B19049.

Median Household Income by Number of Earners

Median household income for families with each earner count.
Source: ACS 5-year 2024, Table S1903.

Household Size

Distribution of households by number of people.
Source: ACS 5-year 2024, Table S2501.

Income by Number of Earners

Earners Share Median income Attainable monthly housing cost Attainable home
0 earners 10.6% $31,818 $795 $87,418
1 earner 32.1% $71,552 $1,789 $235,321
2 earners 32.9% $126,016 $3,150 $438,055
3+ earners 24.3% $146,523 $3,663 $514,389
Attainable monthly housing cost = 30% of gross income ÷ 12. Attainable home price assumes 30% housing budget, 30-yr mortgage at 7%, 5% down.
Source: ACS 5-year 2024, Table S1903; affordability formula derived.

Households

2,180

Average size: 2.95 people

Households with children

919

42.2% of households

Per-capita income

$31,453

Poverty rate: 7.4%

Section 2

Residential Market Analysis

Housing stock characteristics — tenure, type, age, size, vacancy, rents.

Tenure

70.2% owner-occupied vs. state average 68.1%.
Source: ACS 5-year 2024, Table DP04.

Structure type

Single-family share 81.5% · Missing middle (2–19 units) 14.5%.
Source: ACS 5-year 2024, Table B25024.

Housing stock by decade

23.9% built before 1980 · Median structure age 1,998.00 yrs.
Source: ACS 5-year 2024, Table S2504.

Housing size mismatch

Compares the share of housing units by bedroom count against the share of households by size — a common diagnostic of housing supply/demand alignment.
Source: ACS 5-year 2024, Tables B25041 (bedrooms) and S2501 (household size).

Home value distribution

Owner-occupied homes by value bracket. Median: $212,900.
Source: ACS 5-year 2024, Table DP04.

Monthly Housing Costs

Distribution of monthly housing costs across all occupied units.
Source: ACS 5-year 2024, Table B25104.

Number of Bedrooms

Housing units by number of bedrooms.
Source: ACS 5-year 2024, Table B25041.

Median rent by bedroom

Overall median gross rent: $984.
Source: ACS 5-year 2024, Table B25031.

Renters by age

Number of renter householders by age bracket.
Source: ACS 5-year 2024, Table S2502.

Owners by age

Number of owner householders by age bracket.
Source: ACS 5-year 2024, Table S2502.

Section 3

Workforce Housing Needs Assessment

Affordability, cost burden, and the housing options for households in the workforce income range.

Workforce range — ACS median household income

80% MHI$67,680
100% MHI$84,600
120% MHI$101,520

Place-level median from ACS 5-year estimates. A household at 100% MHI in Willard city should be able to afford a home up to roughly — (30% housing budget, default mortgage terms).

Workforce range — HUD Area Median Income

HUD AMI data not available for this place's parent county.

Affordability calculator

Follows the standard 30%-of-gross-income affordability rule.

Affordable monthly—
Affordable home price—

Renter cost burden

27.3% of renter households spend ≥30% of income on rent (9.8% spend ≥50%).
Source: ACS 5-year 2024, Table B25070.

Owner cost burden by income

18.2% of homeowners spend ≥30% of income on housing. Bars show counts of cost-burdened owners by income bracket.
Source: ACS 5-year 2024, Table B25106.

Household income — owners vs renters

Distribution of household income for owner-occupied (navy) and renter-occupied (gold) households.
Source: ACS 5-year 2024, Table B25118.
Methodology & sources

All figures derive from the 2024 American Community Survey 5-year estimates pulled directly from the Census Data API at the place geography level. State and national comparisons are population-weighted aggregates of county-level estimates (an approximation; ACS publishes its own state and national medians which can differ slightly).

HUD Area Median Income figures are inherited from the parent county (HUD publishes Income Limits at county/MSA level). BLS industry (QCEW) and occupation wage (OEWS) sections from the county profiles are not shown on place pages because those datasets are not published at sub-county geography — see the parent county profile for that context.

The affordability calculator uses a 30% housing-budget rule with a 30-year mortgage. Defaults are 7% interest, 5% down, $2,500/year taxes and insurance, and 0.5% PMI — adjustable above.

Place GEOID: 2979882 · Parent county FIPS: —.